The Year of Value-Added Mobile Payment
Pre-order and pre-pay with Edeka Südwest
Germany’s largest EDEKA group, EDEKA Südwest, integrates Bluecode as a means of payment into two of its apps, the „Markt-Bäckerei“ and „Frühstücks-App“. The apps let users and employees pre-order and pre-pay for their breakfast and snacks.
The first major Bluecode-capable retail app
German drugstore chain Müller launches its own App, Müller Pay. Thanks to Bluecode, the app can be used as a means of payment in every Müller store in Austria and Germany. Müller is the first major German retailer to integrate Bluecode into its own app.
TSG Hoffenheim adopts Bluecode in their app and stadium
German soccer club TSG Hoffenheim is the latest Bundesliga club to begin accepting Bluecode payments. Fans can now use the TSG app to make cashless payments and benefit from value-added services at the same time.
A partnership with more than 300 Hypo OÖ financial institutions
With Hypo Oberösterreich and its 300 sister institutions, Bluecode gains another important partner bank for its European payment network. Hypo Oberösterreich clients can directly connect their checking accounts with the Bluecode app and any other Bluecode-capable app.
Bluecode access for more than 15 million Huawei users
Bluecode and Huawei partner up, giving access to the Bluecode network to more than 15 million Huawei users. They can now use Huawei Pay at any Bluecode merchant. Details.
Tickets, merchandise and more with the KSC app
German second-league club Karlsruher SC adopts Bluecode as payment option in their app and stadium checkout systems, following suit after Bundesliga clubs 1. FC Köln and FC Augsburg.
Family Hopp makes million-Euro investment
Daniel and Oliver Hopp‘s Hopp Family Office invests 20 million Euro in the European payment solution Bluecode.
Rossmann accepts Bluecode payments
German drugstore chain Rossmann now accepts Bluecode payments in all of their 2,200 stores in Germany.
jö&GO!: Collecting Ös and payment within a single scan
Bluecode and jö Bonusclub launch jö&GO! The app of Austria’s biggest customer loyalty platform unites the value-added services of the jö-Karte with mobile payment via Bluecode in one app.
New partner banks
Bluecode gains multiple Austrian banks as its partners. More than half of Austrian banks now cooperate, including the Raiffeisen banks, the 3-bank group of BKS, BTV, and Oberbank, all of the Volksbanken, the Ärzte- und Apothekerbank, multiple Hypo banks, the Hello Bank, the Bank Burgenland, the Bankhaus Schelhammer & Schattera, and Bank99.
Bluecode Continues to Drive Mobile Payment
Pay by smartphone in your own community
Gem2GO integrates Bluecode into their community app for Austrian local townships and further develops the digitalization of local commerce in rural areas. Around 2,100 townships are listed in the app.
Contactless payment in times of Covid-19
Driven by the Covid-19 pandemic, Bluecode continues to further develop and offer contactless and cashless payment in grocery stores, drug stores, bakeries, pharmacies, and many more.
Bluecode Gains New Friends
One step closer
Bluecodes teams up with ten leading European payment systems – the European Payment Systems Association (EMPSA) was born. Since its establishment, EMPSA has been working on a European payment vision, the establishment of a payment system for Europeans that is developed in accordance with European standards. The goal: European value-added mobile payment that is accessible across Europe and acts as a counterweight to non-European payment systems. As of 2022, EMPSA consists of fourteen mobile payment providers.
Bluecode Access for more than 700 Million Alipay Users
Tapping Asian purchasing power
Starting in 2018, Alipay users have access to the Bluecode network, thanks to a cooperation between the Asian payment giant and the European upstart. Soon after, an expansion into German is achieved, a development that sends waves throughout Europe’s payment landscape.
Value-driven mobile payment by and for Europeans
Driven by his experiences in Silicon Valley, CEO Christian Pirkner starts to establish a new European payment scheme – the first of its kind. It is based on Bluecode’s predecessor, Secure Payment Technologies.
The leading provider of value-based mobile payment
Soon after, Austrian and German banks realize the need for European payment solutions and join the new payment scheme. Today, Bluecode users benefits from an extensive network that is accepted at more than 85 % of Austria’s food retailers.
Offering mobile payment combined with value-added services from and for Europe - that is Christian Pirkner's Mission, which he has been pursuing since its foundation.
The first European payment scheme
Before starting Bluecode, Christian lived in Silicon Valley, where he led his two previous startups to highly successful exits. His companies were responsible for path breaking innovations such as digital media recognition, music playlisting and video distribution serving clients such as Microsoft, Apple, Sony, Shazam and Netflix. When he came back to Austria he founded Bluecode, the first European payment scheme.
The bluecode family grows
The banking sector soon recognizes the need to promote European solutions and the first German and Austrian banks join the Bluecode payment scheme.
Leading in offering value-added mobile payments
The company is growing and app users are happy about the nationwide Bluecode acceptance at 85 % of all food stores in Austria (among others at Billa, Bipa, Merkur and the Spar Austria Group as well as the Globus Group and at Konsum in Germany)
Over 700 Mio. Alipay users benefit from Bluecode
Since 2018, Alipay users have also been benefiting from the cooperation between Bluecode and the Asian payment giant. An expansion into the German market took place in the same year. This development was not only noticeable in Germany, but also throughout Europe.
Bluecode makes new friends in Europe
Bluecode joins forces with ten leading European payment systems. The European Mobile Payment System Association (EMPSA) was born and has been working together on the European vision ever since. The future of mobile payments.
The vision one step closer
What the ECB and the Deutsche Bundesbank had vehemently called for in recent months is becoming reality: an independent payment scheme according to European standards.
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